Auteur : Deloix


What will be the trends in tourism and in hotel industry in 2017? The evolution of leisure tourism and travel and business travel is continual. Digital tourism and the global situation are turning tourism upside down. How to use the rise of technology to meet customer expectations? First of all, it is necessary to be present wherever possible. – Personal website and mobile application –...


No matter the size of your hotel, forecasting is at the heart of your approach and the basis of any effective optimization revenue strategy. An effective strategy is based on the ability to accurately predict guest demand and, therefore, predict the optimal selling price of your rooms according to the level of market demand.Strategy should be built on a solid basis of revenue targets using RevPAR,...


Why and how to generate business on Facebook? Used well, Facebook can become a great strategic tool for hotels, beyond the classic channels of communication; the opportunity to interact directly with the customers while promoting an establishment is the real luck to distance itself among all its competitors. WHY ? Because the first stage is to establish objectives to prepare the future: # Word of ...


For the hotels,we can mesure the dominance of social-medias,Facebook,Twitter,Instagram,Pinterest,Linkedin, Google+. It is thus essential to interact with the social medias to develop your business. Social Medias are unavoidable. Why ? Because they help you to: • Improve your image • Retain • Attract new customers • Distribute your offers • Take control of your reputation on social networks, it&rsq...


After multichannel marketing and cross-channel marketing, today, I am going to speak about the omnichannel marketing. The omnichannel marketing answers a change of the behavior of the consumers in their purchasing strategy. They use all the channels at their disposal: Web, mobile, paper, TV to fetch information. The strategy omnichannel consists in going where is the consumer to bring him back on ...


CROSS-CHANNEL MARKETING The cross-channel, the logical evolution of the multi-channel, complémentarise a multiplicity of communication routes to accompany the customer during the process of purchase. Between a hotel and a customer, who chooses the communication channel? Today, it is definitively the customer, and the technology diversity leaves him a lot of choices. All the issue in a strategy cro...


MULTICHANNEL MARKETING What distribution channels? Your marketing plan has to deal with the various channels and to estimate for each the profitability and the growth potential. All the actors of the distribution network play a crucial role in the course of purchase of the traveler, and that is why you have to work with all the networks. The course of purchase of the customer today is in constant ...


Multi-canal, omnicanal, cross-canal , route client … La guerre des mots et des canaux est déclarée sur le Web! Dans la réalité quotidienne d’un e-commerçant, toutes ces notions, loin d’être mis en conflit, sont au contraire complémentaires. Ils peuvent être associés à servir concrètement une ambition très simple: Etaler la stratégie marketing la plus pertinente pour assurer le su...

3 Tips to Use Affiliate Links on Pinterest : Social Media Examiner

Do you use Pinterest to generate revenue? Discover how to prepare for and use affiliate links in your Pinterest marketing. Source : 3 Tips to Use Affiliate Links on Pinterest : Social Media Examiner

5 Free Ways to Build Your Personal Brand on LinkedIn : Social Media Examiner

Do you want to build visibility on LinkedIn? Discover five free ways to showcase yourself and your work to the people you want to connect with on LinkedIn. Source : 5 Free Ways to Build Your Personal Brand on LinkedIn : Social Media Examiner

Technology’s increasing impact on hospitality

Insights digital engagement, technology Technology’s increasing impact on hospitality Hospitality and technology will only become more intertwined as time goes on, so a thorough understanding of the latter will serve you regardless of your career trajectory. Source : Technology’s increasing impact on hospitality

Gillian Tans ( : « Booking Now va être intégré à l’application »

Le JDN a rencontré la nouvelle CEO du géant de la réservation d’hôtels pour évoquer les projets du groupe et comment elle appréhende la montée en puissance de certains concurrents. Source : Gillian Tans ( : « Booking Now va être intégré à l’application »

  • 1
  • 2
  • 7

Lost Password