What will be the trends in tourism and in hotel industry in 2017? The evolution of leisure tourism and travel and business travel is continual. Digital tourism and the global situation are turning tourism upside down. How to use the rise of technology to meet customer expectations? First of all, it is necessary to be present wherever possible. – Personal website and mobile application – OTAS, big or small, all will be useful to you to be seen on Internet 1 in 3 users uses mobile to search for information about a product. – Social Networks – TO – Airbnb – Travel agencies – Meta engines – Tripadvisor – Google – Gift box – Media Then take account of trends in tourism – Well being, relaxation – More experiences, less...


No matter the size of your hotel, forecasting is at the heart of your approach and the basis of any effective optimization revenue strategy. An effective strategy is based on the ability to accurately predict guest demand and, therefore, predict the optimal selling price of your rooms according to the level of market demand.Strategy should be built on a solid basis of revenue targets using RevPAR, the average price and other parameters relevant for targeted tracking of results. Finally do not forget to visualize your rates compared to your competitors Revenue management also involves managing the various distribution channels, not to mention social media. It has to diversify and be visible on multiple supports. WHY? Yield Management makes it possible to offer an optimal solution to the mat...


Why and how to generate business on Facebook? Used well, Facebook can become a great strategic tool for hotels, beyond the classic channels of communication; the opportunity to interact directly with the customers while promoting an establishment is the real luck to distance itself among all its competitors. WHY ? Because the first stage is to establish objectives to prepare the future: # Word of global and immediate ear. # Indispensable tool. # Help you get more direct sales. # Build your brand Important to have a clear vision of how your brand is described online. This is a great influence factor on purchasing decisions. # Improve your reputation. # Promote Your Hotel in a profitable manner. # Essential to ensure active presence linked to a suitable strategy on Facebook. Now that we esta...


For the hotels,we can mesure the dominance of social-medias,Facebook,Twitter,Instagram,Pinterest,Linkedin, Google+. It is thus essential to interact with the social medias to develop your business. Social Medias are unavoidable. Why ? Because they help you to: • Improve your image • Retain • Attract new customers • Distribute your offers • Take control of your reputation on social networks, it’s better • Make your attractive destination • You will stand out from your competitors How understand and use social networks? First, to convince you, some statistics: « We Are Social » has published some very interesting statistics in August 2015, which show that the use of social media is on the rise. • There are 3.175 billion active Internet users at present, of which 2...


After multichannel marketing and cross-channel marketing, today, I am going to speak about the omnichannel marketing. The omnichannel marketing answers a change of the behavior of the consumers in their purchasing strategy. They use all the channels at their disposal: Web, mobile, paper, TV to fetch information. The strategy omnichannel consists in going where is the consumer to bring him back on your website. A study DigitasLBI paints a portrait of the new consumer connected in 18 countries of the world. Http: // / fr/ 1. The new connected consumer: besides computers, smartphones, tablets and connected TV, the consumer takes over connected objects today, With 17 % of the consumers in the world to use them such as Apple watch for example. 2. The study paints a consumer b...


CROSS-CHANNEL MARKETING The cross-channel, the logical evolution of the multi-channel, complémentarise a multiplicity of communication routes to accompany the customer during the process of purchase. Between a hotel and a customer, who chooses the communication channel? Today, it is definitively the customer, and the technology diversity leaves him a lot of choices. All the issue in a strategy cross-channel is to find the good customer, at the convenient moment, and on the good communication channel. How to boost? What are the available channels? Web sites, Optimized mobile sites, Applications for smartphone By what ways? IPad, iPhone application Email marketing Loyalty program Private sales Shopping in a click: launch of buttons « to buy » on Facebook, Twitter, Pinte...


MULTICHANNEL MARKETING What distribution channels? Your marketing plan has to deal with the various channels and to estimate for each the profitability and the growth potential. All the actors of the distribution network play a crucial role in the course of purchase of the traveler, and that is why you have to work with all the networks. The course of purchase of the customer today is in constant evolution. He is multi-channel and multi-device. You thus have to be where he is to answer the need to escape for his next trip. It is the customers who choose the moment, the place and the tool to interact on Web. That is why, you have to be: On the GDS (Amadeus, Wordlspan, Sabre, Galiléo): Visibility on the Internet to every person, any time, everything. Connectivity in thousands of sites of jou...


Multi-canal, omnicanal, cross-canal , route client … La guerre des mots et des canaux est déclarée sur le Web! Dans la réalité quotidienne d’un e-commerçant, toutes ces notions, loin d’être mis en conflit, sont au contraire complémentaires. Ils peuvent être associés à servir concrètement une ambition très simple: Etaler la stratégie marketing la plus pertinente pour assurer le succès durable et rentable de votre activité Le client est mobile, ultra-connecté, utilisé pour l’immédiat et extrêmement volatile. Avec lui , il est « Je veux que tout, à la fois, mais quand je veux, ou je veux et avec qui je veux.» Ainsi , le défi des distributeurs était de créer  de nouveaux points de contact  en ligne avec ces nouveaux clients exigeants. Un  canal de distributio...

3 Tips to Use Affiliate Links on Pinterest : Social Media Examiner

Do you use Pinterest to generate revenue? Discover how to prepare for and use affiliate links in your Pinterest marketing. Source : 3 Tips to Use Affiliate Links on Pinterest : Social Media Examiner

5 Free Ways to Build Your Personal Brand on LinkedIn : Social Media Examiner

Do you want to build visibility on LinkedIn? Discover five free ways to showcase yourself and your work to the people you want to connect with on LinkedIn. Source : 5 Free Ways to Build Your Personal Brand on LinkedIn : Social Media Examiner

Technology’s increasing impact on hospitality

Insights digital engagement, technology Technology’s increasing impact on hospitality Hospitality and technology will only become more intertwined as time goes on, so a thorough understanding of the latter will serve you regardless of your career trajectory. Source : Technology’s increasing impact on hospitality

Gillian Tans ( : « Booking Now va être intégré à l’application »

Le JDN a rencontré la nouvelle CEO du géant de la réservation d’hôtels pour évoquer les projets du groupe et comment elle appréhende la montée en puissance de certains concurrents. Source : Gillian Tans ( : « Booking Now va être intégré à l’application »

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