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CROSS-CHANNEL MARKETING

CROSS-CHANNEL

CROSS-CHANNEL MARKETING

The cross-channel, the logical evolution of the multi-channel, complémentarise a multiplicity of communication routes to accompany the customer during the process of purchase.

Between a hotel and a customer, who chooses the communication channel?
Today, it is definitively the customer, and the technology diversity leaves him a lot of choices.
All the issue in a strategy cross-channel is to find the good customer, at the convenient moment, and on the good communication channel.

How to boost?
What are the available channels?

Web sites,
Optimized mobile sites,
Applications for smartphone

By what ways?
IPad, iPhone application
Email marketing
Loyalty program
Private sales
Shopping in a click: launch of buttons « to buy » on Facebook, Twitter, Pinterest Miles application and more

The most important point: the needs for the customers
The understanding of the target public requires to analyze various sources of internal data. This analysis can be based on history of navigation or on real-time information.

What are customers’requirements?
Offer themselves a maximum of added value at the best price
To live experiences
To recharge batteries
to be connected with the others

Conclusion:
You should rather set up a cross-channel effective strategy which answers the new needs for the customers,
That is : to buy in a click for what they wish.
You have to win everything :
Satisfactory customer experience Better visibility and competitiveness
And especially development of sales at the same time!

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