ARTICLES

MARKETING OMNICANAL

After multichannel marketing and cross-channel marketing, today, I am going to speak about the omnichannel marketing. The omnichannel marketing answers a change of the behavior of the consumers in their purchasing strategy. They use all the channels at their disposal: Web, mobile, paper, TV to fetch information. The strategy omnichannel consists in going where is the consumer to bring him back on your website. A study DigitasLBI paints a portrait of the new consumer connected in 18 countries of the world. Http: // www.digitaslbi.com / fr/ 1. The new connected consumer: besides computers, smartphones, tablets and connected TV, the consumer takes over connected objects today, With 17 % of the consumers in the world to use them such as Apple watch for example. 2. The study paints a consumer b...

MARKETING CROSS-CANAL

CROSS-CHANNEL MARKETING The cross-channel, the logical evolution of the multi-channel, complémentarise a multiplicity of communication routes to accompany the customer during the process of purchase. Between a hotel and a customer, who chooses the communication channel? Today, it is definitively the customer, and the technology diversity leaves him a lot of choices. All the issue in a strategy cross-channel is to find the good customer, at the convenient moment, and on the good communication channel. How to boost? What are the available channels? Web sites, Optimized mobile sites, Applications for smartphone By what ways? IPad, iPhone application Email marketing Loyalty program Private sales Shopping in a click: launch of buttons « to buy » on Facebook, Twitter, Pinte...

MARKETING MULTICANAL

MULTICHANNEL MARKETING What distribution channels? Your marketing plan has to deal with the various channels and to estimate for each the profitability and the growth potential. All the actors of the distribution network play a crucial role in the course of purchase of the traveler, and that is why you have to work with all the networks. The course of purchase of the customer today is in constant evolution. He is multi-channel and multi-device. You thus have to be where he is to answer the need to escape for his next trip. It is the customers who choose the moment, the place and the tool to interact on Web. That is why, you have to be: On the GDS (Amadeus, Wordlspan, Sabre, Galiléo): Visibility on the Internet to every person, any time, everything. Connectivity in thousands of sites of jou...

MULTICHANNEL & CROSS-CHANNEL & omnicanal

Multi-canal, omnicanal, cross-canal , route client … La guerre des mots et des canaux est déclarée sur le Web! Dans la réalité quotidienne d’un e-commerçant, toutes ces notions, loin d’être mis en conflit, sont au contraire complémentaires. Ils peuvent être associés à servir concrètement une ambition très simple: Etaler la stratégie marketing la plus pertinente pour assurer le succès durable et rentable de votre activité Le client est mobile, ultra-connecté, utilisé pour l’immédiat et extrêmement volatile. Avec lui , il est « Je veux que tout, à la fois, mais quand je veux, ou je veux et avec qui je veux.» Ainsi , le défi des distributeurs était de créer de nouveaux points de contact en ligne avec ces nouveaux clients exigeants. Un canal de distributio...

3 Conseils pour utiliser Liens affiliés sur Pinterest: Social Media Examiner

Do you use Pinterest to generate revenue? Discover how to prepare for and use affiliate links in your Pinterest marketing. Source : 3 Tips to Use Affiliate Links on Pinterest : Social Media Examiner

5 façons libre de construire votre marque personnelle sur LinkedIn: Social Media examinateur

Do you want to build visibility on LinkedIn? Discover five free ways to showcase yourself and your work to the people you want to connect with on LinkedIn. Source : 5 Free Ways to Build Your Personal Brand on LinkedIn : Social Media Examiner

Technology’s increasing impact on hospitality

Insights digital engagement, technology Technology’s increasing impact on hospitality Hospitality and technology will only become more intertwined as time goes on, so a thorough understanding of the latter will serve you regardless of your career trajectory. Source : Technology’s increasing impact on hospitality

Gillian Tans (Booking.com) : « Booking Now va être intégré à l’application Booking.com »

Le JDN a rencontré la nouvelle CEO du géant de la réservation d’hôtels pour évoquer les projets du groupe et comment elle appréhende la montée en puissance de certains concurrents. Source : Gillian Tans (Booking.com) : « Booking Now va être intégré à l’application Booking.com »

5 CONSEILS POUR CRÉER UNE APPLICATION MOBILE

The cost of an application can be high, especially if he is a native application, forcing him to create a version of the operating system. Also adds the cost of additional features for the evolution of the application. You want to create your mobile app? It’s a good idea ! But still have to go to a good start! To assist you in this new challenge, we have decided to grant you 5 tips to save you time (and money!). Here is the result of our dossier on mobile applications. You do not know whether to create a mobile application? Read our article site in VS responsive mobile application, how to deal with the mobility of users? 1 / Set your goals upstream Before you begin writing specifications or looking for a partner to develop your application, you must first lay the foundation! A...

HOW USE INSTAGRAM TO PROMOTE YOUR HOTEL AND ATTRACT GUESTS

Instagram est l’juin des plaques-formes de commercialisation les plus de un non non non non non non non non Efficaces des Médias sociaux Offrir aux propriètaires de l’hôtel Dans environnement non sociale et numérique d’aujourd’hui. Il éliminateur D’une alimentation simple, propre, Il Est Complètement mobile, et il fait tout l’air superbe. Et les bonnes nouvelles les Hôteliers Est versez Qu’il est particuliérement Populaire Auprès des Voyageurs ET des Vacanciers. Les fans de Médias sociaux Enthousiastes et Attentifs d’Entre vous auront la marque Instagram Remarque récente rafraîchie, y compris l’interface de de de de de de de de de juin et tout nouveau logo Utilisateur propre de coucher de soleil d’inspiration. L’amour...

20 EXPERTS MARKETING DIGITAL À SUIVRE SUR TWITTER

20 DIGITAL MARKETING EXPERTS TO FOLLOW ON TWITTER BY LARRY KIM Founder and CTO, WordStream@larrykim I often go in search of interesting new people to follow, especially in digital marketing. I spend at least an hour every day reading and engaging communities–I consider it part of my lifelong education. Relevance is important and so is overall reach, so one of the metrics I use as my yard stick for top digital marketing experts is Retweets, as measured by awesome influencer and content discovery tool BuzzSumo. However, my completely unscientific method also includes checking out influencers on specific hashtags using TweetReach (which shows you how far tweets and topics travel), and even going back through the list of people I’ve followed lately to get to know them better...

TENDANCES DE L'HOTEL POUR 2016

les tendances de l’hôtel 2016 versez Sous-titre: Les réserves Amélioration et la directes au sein de l’évolution du Rentabilité marché, par le PDG BookLogic, Oral Yigitkus Il est Plus que juste la technologie et l ‘évolution du marché numérique Qui est à l’ origine des Hôtels à regarder leur et stratégies Aborder les Différemment Marchés. Événements SOCIAUX-Politiques du monde entier les obligent à élaborer des plans Hôtels versez Gérer la perte de Marchés et la chute brutale de la demande. Récession Une Mondiale SUIVIE par les récessions Régionales 2008 DEPUIS Ontario fait Hôteliers à l’Prépare mieux Inattendu, TANDIS Qué versez Planifier également de plus de non à longue terme – provoquant juin augmentation de la demande Dans l ‘intelligen...

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