Creating a website for your business or brand is a must and there are many economical solutions for creating a website, all this may seem easy to perform and economic … But the problem arises later for SEO and the presence of your website on the internet. The most common questions: « How to market my website, generating more traffic to my website, increase the visibility of my business …
• Making a powerful web site!
It is important to have a website user friendly and easy to use. Facilitate access your pages to smartphones and tablets, optimize the loading speed of your pages and your server. Make sure you have a good intuitive navigation and structural, to facilitate the search for information to users. A general rule every page of your site should be available in 2 clicks from your homepage. Enter a presence maintenance to ensure it works well. Regularly assess the performance of your website: Evaluate your free website online!
• While listing your website (SEO)
SEO is targeted traffic generator. Have a good position and a good presence of your website is crucial. In this sense, the content of your website must be directly related to your keywords so that search engines display your website in the top results using your keywords. Certainly, your keywords should include the names of your products and services your company or brand. For example, if your keyword is « organic produce », it should integrate and optimize your keywords « organic products » in the relevant page. Read more about How to optimize your SEO.
• Apply Netlinking
The netlinking the best way to improve visibility in the search results. Integrate effective and relevant links to your pages to create a real interest for your visitors, to encourage your readers coming back to your website. Exchange links with other sites. Avoid blindly exchange links with other sites, make sure to have a real cohesion with topics, services, keywords, highly complementary content between your site and the site link. (Preferably complementary product or service to your business) with a link back to your website. In addition to generating more traffic to your website, it is essential to increase your presence and display your links on search engines, general directories (Yellow Page) portal (Tourism directory) and blog … Select sites with a large audience and define your targets, choosing the right sites that allow you to reach your audience, see: Link to your website!
IMPORTANT: Avoid non contextual back links, unnatural, overly optimized and others … These links produce Negative SEO, see the benefits of Google Penguin
• Interact and presence on social networks
Actions on social networks can also produce inbound links to your website. By sharing your website content on social networks, you create a link directly to your web pages. The redivision of your links with other people will bring more traffic to your site. It should also publish content regularly on social networks to generate a large number of visits. The content that you share must be updated and good quality. Please see what is the impact of social media on SEO.
• Shares offline
Integrate your website address in all your communications media: business cards, brochures, samples, small gifts and packaging of your products …
• Analyze your traffic results
Assess the traffic of your website from some indicators: number of pages viewed, number of visits, number of visitors … All these statistics allow you to assess the performance of your website. Track your performance indicators on the web analytics
(Excellent article written by Avenier Michel)
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