marketing

OMNICHANNEL MARKETING

After multichannel marketing and cross-channel marketing, today, I am going to speak about the omnichannel marketing. The omnichannel marketing answers a change of the behavior of the consumers in their purchasing strategy. They use all the channels at their disposal: Web, mobile, paper, TV to fetch information. The strategy omnichannel consists in going where is the consumer to bring him back on your website. A study DigitasLBI paints a portrait of the new consumer connected in 18 countries of the world. Http: // www.digitaslbi.com / fr/ 1. The new connected consumer: besides computers, smartphones, tablets and connected TV, the consumer takes over connected objects today, With 17 % of the consumers in the world to use them such as Apple watch for example. 2. The study paints a consumer b...

CROSS-CHANNEL MARKETING

CROSS-CHANNEL MARKETING The cross-channel, the logical evolution of the multi-channel, complémentarise a multiplicity of communication routes to accompany the customer during the process of purchase. Between a hotel and a customer, who chooses the communication channel? Today, it is definitively the customer, and the technology diversity leaves him a lot of choices. All the issue in a strategy cross-channel is to find the good customer, at the convenient moment, and on the good communication channel. How to boost? What are the available channels? Web sites, Optimized mobile sites, Applications for smartphone By what ways? IPad, iPhone application Email marketing Loyalty program Private sales Shopping in a click: launch of buttons « to buy » on Facebook, Twitter, Pinte...

MULTICHANNEL MARKETING

MULTICHANNEL MARKETING What distribution channels? Your marketing plan has to deal with the various channels and to estimate for each the profitability and the growth potential. All the actors of the distribution network play a crucial role in the course of purchase of the traveler, and that is why you have to work with all the networks. The course of purchase of the customer today is in constant evolution. He is multi-channel and multi-device. You thus have to be where he is to answer the need to escape for his next trip. It is the customers who choose the moment, the place and the tool to interact on Web. That is why, you have to be: On the GDS (Amadeus, Wordlspan, Sabre, Galiléo): Visibility on the Internet to every person, any time, everything. Connectivity in thousands of sites of jou...

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