After multichannel marketing and cross-channel marketing, today, I am going to speak about the omnichannel marketing. The omnichannel marketing answers a change of the behavior of the consumers in their purchasing strategy. They use all the channels at their disposal: Web, mobile, paper, TV to fetch information. The strategy omnichannel consists in going where is the consumer to bring him back on your website. A study DigitasLBI paints a portrait of the new consumer connected in 18 countries of the world. Http: // / fr/ 1. The new connected consumer: besides computers, smartphones, tablets and connected TV, the consumer takes over connected objects today, With 17 % of the consumers in the world to use them such as Apple watch for example. 2. The study paints a consumer b...

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