CROSS-CHANNEL MARKETING The cross-channel, the logical evolution of the multi-channel, complémentarise a multiplicity of communication routes to accompany the customer during the process of purchase. Between a hotel and a customer, who chooses the communication channel? Today, it is definitively the customer, and the technology diversity leaves him a lot of choices. All the issue in a strategy cross-channel is to find the good customer, at the convenient moment, and on the good communication channel. How to boost? What are the available channels? Web sites, Optimized mobile sites, Applications for smartphone By what ways? IPad, iPhone application Email marketing Loyalty program Private sales Shopping in a click: launch of buttons « to buy » on Facebook, Twitter, Pinte...

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