MULTICHANNEL MARKETING What distribution channels? Your marketing plan has to deal with the various channels and to estimate for each the profitability and the growth potential. All the actors of the distribution network play a crucial role in the course of purchase of the traveler, and that is why you have to work with all the networks. The course of purchase of the customer today is in constant evolution. He is multi-channel and multi-device. You thus have to be where he is to answer the need to escape for his next trip. It is the customers who choose the moment, the place and the tool to interact on Web. That is why, you have to be: On the GDS (Amadeus, Wordlspan, Sabre, Galiléo): Visibility on the Internet to every person, any time, everything. Connectivity in thousands of sites of jou...

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